Cerulion
Brand Guidelines Development for Cerulion.
Client
Cerulion
Timeline
2 Weeks
Services
Brand
Web
Solutions in the areas of
Introduction
This project focused on consolidating Cerulion’s visual identity into a flexible and scalable system that reflects its positioning with clarity and consistency.
Challenge
Cerulion lacked visual alignment across communication materials, leading to inconsistencies in brand perception and execution. The main challenge was to translate the company’s strategic essence into a cohesive visual language that could be applied across multiple platforms.
Solution
I developed a comprehensive brand guideline built on visual and narrative principles, covering key elements such as color palette, typography, iconography, and photography style. The project was carried out in collaboration with the creative team at Dingus & Zazzy, ensuring the delivery of a solid and applicable system adaptable to various contexts and formats.
