Ledger
Social media campaign and key visual development for Ledger, a global leader in crypto security.
Client
Ledger
Timeline
4 Weeks
Services
Social Media
Web
Solutions in the areas of
Introduction
As part of my collaboration with Dingus & Zazzy, I was responsible for designing a series of social media key visuals and posts for Ledger, a global leader in crypto security and self-custody solutions. The project focused on translating Ledger’s complex technology into a clean, accessible, and visually cohesive storytelling experience for Instagram — connecting design, clarity, and trust through each piece.
Challenge
Ledger’s brand lives at the intersection of security and accessibility. The challenge was to communicate highly technical subjects, such as memo tags and self-custody, in a way that felt intuitive and educational without losing the brand’s premium aesthetic.
Solution
Developed in collaboration with Dingus & Zazzy, the resulting campaign delivered a series of posts and carousels that reinforced Ledger’s visual identity and narrative consistency across social media. Each piece strengthens the brand’s voice around self-custody, ownership, and security, while maintaining aesthetic harmony with Ledger’s established system.
